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What Is Branding? 4 Minute Crash Course.

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.

Check out the full conversation with Marty here:


Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.

"Your brand isn’t what you say it is. It’s what they say it is."

http://www.martyneumeier.com/

Books by Marty Neumeier
The Brand Gap - https://amzn.to/2Q26Kh4
Zag - https://amzn.to/2M2dwly
The Designful Company - https://amzn.to/2r24ttz
Metaskills - https://amzn.to/2Z8GJAR
The 46 Rules Of Genius - https://amzn.to/34vpHO8
The Brand Flip - https://amzn.to/35AJf4Y
===
Subscribe: https://goo.gl/F2AEbk
See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales \u0026 Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/


Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits \u0026 Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur


We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA


AFFILIATE LINKS*

Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

Do you like the music? Check out the music libraries we use in our affiliate links below:
Skillshare: https://skl.sh/34z8qVj
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7


*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.


Host– Chris Do
Content Director– Matthew Encina
Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne

branding 101, understanding branding basics and fundamentals

branding 101, understanding branding basics and fundamentals. Every business wants to be a customer's first choice. Building and managing a brand can play a significant part in making that happen. the concept of a brand extends far beyond just your company logo to your business' core values and to every interaction you have with customers and suppliers. In effect, your brand creates and maintains your reputation and so reflects your customers' experience of your organization.

Do you love to learn by reading? Complete your knowledge by getting your copy of our -13- business books bundle now and start studying from any device. https://bit.ly/buy-complete-business-books-bundle

DO YOU NEED TO LEARN MORE ABOUT MARKETING AND BRANDING?

Learn the basics of branding and marketing. Define marketing and describe how marketing creates value, describe the elements of the marketing mix, and explain how these elements interact to create value for consumers by taking the following online courses offered by the university of Illinois. (Affiliate links)

Marketing Management Foundations | http://bit.ly/marketing-management-I
Marketing Management Advanced Topics | http://bit.ly/marketing-management-II

Get your online MBA degree. Master of business administration, university of Illinois. A deeply engaging online MBA from a public university powerhouse. Start your application or request more info. http://bit.ly/imba-degree

customers and employees can build up emotional attachments to certain brands, allowing for strong loyalties and even a sense of ownership. This can help maintain employee motivation and increase your sales but it can also cause problems if you don't consult these stakeholders as your business grows.

Your brand is what you are really selling to your customers, not just a product or service for which there may already be many existing providers. A strong brand can make any business stand out from the crowd, particularly in competitive markets.

What is Branding? A deep dive with Marty Neumeier

How to get started in branding? What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.

Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.

"Your brand isn’t what you say it is. It’s what they say it is."

http://www.martyneumeier.com/

Books by Marty Neumeier
The Brand Gap - https://amzn.to/2Q26Kh4
Zag - https://amzn.to/2M2dwly
The Designful Company - https://amzn.to/2r24ttz
Metaskills - https://amzn.to/2Z8GJAR
The 46 Rules Of Genius - https://amzn.to/34vpHO8
The Brand Flip - https://amzn.to/35AJf4Y

02:00 - How did Marty Neumeier end up at art center
06:00 - How Marty Neumeier became so articulate and concise in his writing
08:30 - The advice Marty Neumeier has for young people to communicate what branding means for companies
10:50 - What is branding? What branding is not. The definition from the brand master himself Marty Neumeier
16:20 - What advice would Marty Neumeier give to point someone in the right direction?
22:00 - What Marty Neumeier did to get brand new business in the beginning of his career
27:00 - How Marty Neumeier became a business man
30:00 - What Marty Neumeier has to say on specializing and niching down
33:00 - How does Marty Neumeier measure ROI of branding?
46:00 - How Marty Neumeier presents to a clients. Give the business people what they want to hear.
50:00 - how Marty Neumeier did a deal for $500k with Apple
58:00 - The results of specializing
1:00:00 - Marty Neumeier’s pitch when he was first starting out (You’re going to watch this over and over)
1:05:00 - What got Marty Neumeier to write The Brand Gap
1:12:00 - Marty Neumeier’s new book “Scramble”
1:19:00 - The 5 levels of branding from Marty Neumeier

#Brand #Branding #Zag #MartyNeumeier
Register for the Brand Masterclass in Philly
https://levelcphl.eventbrite.com/?aff=CHRISDO2020\u0026afu=223660849749
=========
Subscribe: https://goo.gl/F2AEbk
See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales \u0026 Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/


Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits \u0026 Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur


We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA


AFFILIATE LINKS*

Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

Do you like the music? Check out the music libraries we use in our affiliate links below:
Skillshare: https://skl.sh/34z8qVj
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.


Host– Chris Do
Content Director– Matthew Encina
Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne

... 

#branding

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